Yum! Brands, Inc. (YUM) — QMA analysis
Sector: Consumer Cyclical · Market cap: $44.1B · Price: $149.7 · Data as of 2026-10-24
A composite score of 60/100 places Yum! Brands, Inc. in the neutral band, higher score than 92% of 22,734 tracked stocks. The highest-scoring layer is Fundamental value; the lowest is Insider activity.
What 12 data layers say about YUM
The composite fuses insiders, congressional trades, institutional 13F positions, fundamentals, momentum, seasonality and more into a single number.
| Layer | Score |
|---|---|
| Fundamental value (FVS) | 80/100 |
| Earnings quality (EQS) | 38/100 |
| Technical trend (TSS) | 58/100 |
| Relative strength (RS) | 58/100 |
| Momentum (USS) | 41/100 |
| Insider activity (IAS) | 11/100 |
| Off-exchange trading (FINRA) / large flows (WHS) | 60/100 |
| Institutional 13F (IFS) | 57/100 |
| Options flow (OFS) | 68/100 |
| News sentiment (NSS) | 59/100 |
| Analysts / transcripts (ATS) | 59/100 |
| Catalysts (XS) | 75/100 |
What does the QMA model currently show for Yum! Brands, Inc.?
The composite score is an entry point, not a signal. What matters is layer confluence — whether they point the same direction.
For YUM the layers diverge — some score high (Fundamental value), others low (Insider activity). The divergence is itself information: the model does not give a clear-cut picture. The score is an input into your own research, not a recommendation.
YUM insider & smart money activity
Over the recent period we record 5 reported insider purchases and 20 sales for YUM: predominance of reported sales (by dollar value). A description of the data layer, not an instruction.
YUM seasonality
The historically strong window for YUM was April 1–28 with a hit rate of 81% and an average move of 5.0% (21 years of history).
Historical data does not guarantee future results.
YUM dividend
Yum! Brands, Inc. currently carries a dividend yield of 1.98% and has paid for 23 years in a row.
How YUM compares
Similar stocks from the same sector:
Frequently asked questions
What is the composite score for YUM stock?
60/100 (grade B) as of 2026-10-24, fusing 12 data layers. An analytical score, not advice.
Are insiders buying YUM stock?
Over the recent period, reported: purchases 5, sales 20 (purchases $2.27M, sales $7.38M). Insider activity: predominance of reported sales (by dollar value) — a description of reported data, not a trade instruction.
Where can I see live YUM data?
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Data from SEC and public markets. QMA is an analytical tool, not a registered investment advisor. No content on this page is investment advice or an instruction to buy or sell. Past performance does not guarantee future results.
⚠️ Important Notice: QMA is an analytical and educational tool, not investment advice. Scores, detections and ratings are descriptive, not buy/sell instructions. QMA is not a registered investment advisor (SEC / FINRA / MiFID II / ČNB). Consult a licensed financial advisor before any investment. Past performance does not guarantee future results; all investments carry the risk of capital loss.
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