Diageo plc (DEO) — QMA analysis
Sector: Consumer Defensive · Market cap: $53.2B · Price: $95.97 · Data as of 2026-10-24
A composite score of 46/100 places Diageo plc in the neutral band, higher score than 60% of 22,734 tracked stocks. The highest-scoring layer is Options flow; the lowest is Insider activity.
What 13 data layers say about DEO
The composite fuses insiders, congressional trades, institutional 13F positions, fundamentals, momentum, seasonality and more into a single number.
| Layer | Score |
|---|---|
| Fundamental value (FVS) | 56/100 |
| Earnings quality (EQS) | 25/100 |
| Technical trend (TSS) | 42/100 |
| Relative strength (RS) | 40/100 |
| Momentum (USS) | 42/100 |
| Insider activity (IAS) | 0/100 |
| Off-exchange trading (FINRA) / large flows (WHS) | 42/100 |
| Institutional 13F (IFS) | 56/100 |
| Options flow (OFS) | 81/100 |
| Congressional trades (PTS) | 35/100 |
| News sentiment (NSS) | 51/100 |
| Analysts / transcripts (ATS) | 79/100 |
| Catalysts (XS) | 36/100 |
What does the QMA model currently show for Diageo plc?
The composite score is a research starting point, not an instruction. What matters is layer confluence — whether the layers point in the same direction.
For DEO the layers diverge — some score high (Options flow), others low (Insider activity). The divergence is itself information: the model does not give a clear-cut picture. The score is an input into your own research, not a recommendation.
DEO insider & smart money activity
For DEO we track the institutional footprint through FINRA off-exchange trading data (WHS 42/100) and reported 13F positions, filed with up to a 45-day delay (IFS 56/100). Detailed insider data for this stock is still being collected.
DEO seasonality
DEO is currently in its seasonal window October 1–28 with a hit rate of 67% and an average move of 1.0% (21 years of history).
Historical data does not guarantee future results.
DEO dividend
Diageo plc: 2.08%
How DEO compares
Similar stocks from the same sector:
Frequently asked questions
What is the composite score for DEO stock?
46/100 (C) — Data as of 2026-10-24.
Are insiders buying DEO stock?
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Where can I see live DEO data?
Live DEO data and the full screener are part of full access. Registration is free with no card — trial full access, then the free plan with a delayed data sample.
Data from SEC and public markets. QMA is an analytical tool, not a registered investment advisor. No content on this page is investment advice or an instruction to buy or sell. Past performance does not guarantee future results.
⚠️ Important Notice: QMA is an analytical and educational tool, not investment advice. Scores, detections and ratings are descriptive, not buy/sell instructions. QMA is not a registered investment advisor (SEC / FINRA / MiFID II / ČNB). Consult a licensed financial advisor before any investment. Past performance does not guarantee future results; all investments carry the risk of capital loss.
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