Harley-Davidson, Inc. (HOG) — QMA analysis
Sector: Consumer Cyclical · Market cap: $2.5B · Price: $29,11 · Data as of 2026-10-22
A composite score of 54/100 places Harley-Davidson, Inc. in the neutral band, higher score than 82% of 22,733 tracked stocks. The highest-scoring layer is Off-exchange trading (FINRA) / large flows; the lowest is Catalysts.
What 12 data layers say about HOG
The composite fuses insiders, congressional trades, institutional 13F positions, fundamentals, momentum, seasonality and more into a single number.
| Layer | Score |
|---|---|
| Fundamental value (FVS) | 58/100 |
| Earnings quality (EQS) | 40/100 |
| Technical trend (TSS) | 40/100 |
| Relative strength (RS) | 60/100 |
| Momentum (USS) | 58/100 |
| Insider activity (IAS) | 53/100 |
| Off-exchange trading (FINRA) / large flows (WHS) | 78/100 |
| Institutional 13F (IFS) | 61/100 |
| Options flow (OFS) | 75/100 |
| News sentiment (NSS) | 58/100 |
| Analysts / transcripts (ATS) | 66/100 |
| Catalysts (XS) | 40/100 |
What does the QMA model currently show for Harley-Davidson, Inc.?
The composite score is a research starting point, not an instruction. What matters is layer confluence — whether the layers point in the same direction.
For HOG the layers diverge — some score high (Off-exchange trading (FINRA) / large flows), others low (Catalysts). The divergence is itself information: the model does not give a clear-cut picture. The score is an input into your own research, not a recommendation.
HOG insider & smart money activity
Over the recent period we record 3 reported insider purchases and 3 sales for HOG: predominance of reported purchases (by dollar value). A description of the data layer, not an instruction.
HOG seasonality
The historically strong window for HOG was July 1–28 with a hit rate of 67% and an average move of 3.7% (21 years of history).
Historical data does not guarantee future results.
HOG dividend
Harley-Davidson, Inc.: 2.55%
How HOG compares
Similar stocks from the same sector:
Frequently asked questions
What is the composite score for HOG stock?
54/100 (C) — Data as of 2026-10-22.
Are insiders buying HOG stock?
Over the recent period, reported: purchases 3, sales 3 (purchases $1.44M, sales $119K). Insider activity: predominance of reported purchases (by dollar value) — a description of reported data, not a trade instruction.
Where can I see live HOG data?
Live HOG data and the full screener are part of full access. Registration is free with no card — trial full access, then the free plan with a delayed data sample.
Data from SEC and public markets. QMA is an analytical tool, not a registered investment advisor. No content on this page is investment advice or an instruction to buy or sell. Past performance does not guarantee future results.
⚠️ Important Notice: QMA is an analytical and educational tool, not investment advice. Scores, detections and ratings are descriptive, not buy/sell instructions. QMA is not a registered investment advisor (SEC / FINRA / MiFID II / ČNB). Consult a licensed financial advisor before any investment. Past performance does not guarantee future results; all investments carry the risk of capital loss.
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